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- francisca.torres@kwspain.es
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If you have already decided to sell your property, are you ready to spend your time on it?
Time to set a price and study the documentation required by law that you have at your disposal.
Time to write and publish good ads and know what to do to make your home stand out from the competition.
Time to answer the phone almost all day long to solve the doubts of particulars and all the real estate agencies that call you.
Time to accompany the visits and above all you will have to have calm and temperance to negotiate without feeling offended by the low offers until you reach the sale.
Even if you have the time, all this does not guarantee that you will achieve your goal.
Keep in mind that with the current market circumstances it is not enough to put a selling sign and ads in portals
A much more intensive study of the property is needed to draw up a complete marketing plan that will make your property stand out from the rest, achieve maximum exposure and thus reach all buyers until the sale is achieved.
For all this you can count on me!
It is the owner's responsibility to prepare their home for sale, as if it were a "Pilot Flat" in a Housing Development, where everything is always impeccable, with neutral colours, so that as many visitors as possible like it and decide to buy it. Well, the Owner has to prepare the house so that it is in the best possible state of conservation and presentation. Remember that each visit from potential buyers is decisive. Any one of them can be the definitive one.
Unfortunately, the purchase price of a house is decided by the buyers, who make offers on the price they're willing to pay. The price is never fixed, it varies upwards or downwards, depending on the laws of "Offer and Demand", as well as other external factors (unstable situation of the Economy, lack of financing for buyers, urban development problems, etc). The original price of the house, the reforms that have been carried out, the price at which the neighbours have sold years ago or its sentimental or emotional value, are not valued by the buyers. In today's market, buyers have "instant access" to all properties for sale through the Internet, in a simple and very fast way. This situation is very positive if your house is very attractively priced, although on the contrary if there are other similar houses for sale at more competitive and interesting prices than yours, all the buyers will prefer to visit the other ones first, which dramatically decreases your chance of selling until all these houses with more interesting prices than yours have been sold and yours has been in the first positions in search engines and portals. A detailed appraisal report can help you make the right decisions and give you a rough estimate of when your home will sell for the price you need.
It is the Agent's responsibility to get the most exposure for your home by all possible means of advertising and marketing, locally, nationally and internationally. Buyers are being active in the search for homes, so they need to find theirs to get their attention, request more information and want to make an appointment to visit. Ask your agent to explain to you how to get maximum exposure for your home, locally, nationally and internationally. What marketing and advertising actions, as well as collaborating with other real estate agencies, not only locally, but also in the rest of Spain and the world.
